Activities
1) 소매유통 조사 (Retail Measurement Services)
2) 소비자 마케팅 조사 (Customized ResearchServices)
3) 소비자 패널조사 (Consumer Penal Services)
4) 미디어 조사 (Nielsen Media Research)
Analysis Process
Analysis Process
Brand Market trace
Consumer Dynamics
Sales Management
Strategic plan
Globalization
research in a way that the requisite data can be gathered and analyzed to arrive at solution. We will follow the six basic aspects to design our research. They are the purpose of the study, the types of investigation, the extent of researcher interference, the study setting, the unit of analysis, the time horizon of the study.
Purpose of the study: Hypotheses testing
We want to explain the re
services using personal information is becoming progressively important. As global Smartphone penetration increases, 80% of Smartphone users are expected to use LBS (by 2013) and the global market for mobile LBS will increase from $2.1 billion (2009) to $18.3 billion by 2015 with the Compound Annual Growth Rate of 43%. Along with the advancement in mobile technology, research into ways of determi
1. Analyze Enterprise's Service Quality Survey. What information is it trying to gather? What are its research objectives?
설문지를 분석해보면 다음과 같은 항목들로 되어 있다.
-엔터프라이즈 렌트카 회사에 대한 전반적인 만족도
-렌트 과정에 대한 만족도: 예약, 렌트 소요시간, 원하는 스타일과 형태의 차 제공여부, 렌 트
of Agricultures (USDA) Economic ResearchService estimates that diseases caused by E. coli O157:H7 due to consumption of insufficiently cooked ground beef result in US $200 million to $440 million in annual medical costs and productivity losses. In developing countries, diseases caused by parasites such as Taenia solium and Trichinella spiralis constitute a major problem, and together with b
1.개요
오늘날 많은 회사가 서버를 증설하거나 웹서비스를 제공함에 있어 많은 어려움을 겪고 있다. 인터넷의 보급으로 폭발적인 수요자의 증가로 인해 기존의 웹서비스를 제공하던 회사, 새로이 서비스를 제공하던 회사는 접속시 장애가 없도록 서버를 증설하거나 회선을 증설하여야했다.
이것을 클
ResearchService recovery program, customer revitalization program
에의 적용
Loyalty Scheme과 브랜드 충성도와의 직접적인 관계 도출
Before & After Experiment 를 적용
=> Loyalty Program의 상품에 대한 긍정적인 태도 형성에
직접적으로 미치는 영향 조사
- Loyalty 측정시 행동 측면을 control하지 못함(태도를 조
be helpful for getting a job in hospitality industry
3. I believe that a curriculum of hotel management department will be helpful for going to a graduate school ( major related to hotel management)
4. I am satisfied with an internship program.
Total Average
Correlation between satisfaction in education services and satisfaction in overall satisfaction about education service
4. Research Questions
a. What motivates customers to use FedEx Kinko’s international shipping services?
b. What factors or features make FedEx Kinko’s international shipping services different from other competitors?
c. What is the most effective way to communicate with our key public?
5. Research Program Design
A. Type of methodology
Survey
As a quantitative research, we h
Researches on Variables
Lewis 1984 Quality of Service, Overall feeling, security, improved service, price and quality of F&B, atmosphere, comfort, image, quality of beverages, Rooms, health equipments, reputation, quietness, room properties, reservation and front service
Knutson 1988 Sanitation of rooms, comfort, convenient location, security and safety, quick and gracious service, politeness,